Has PartyLite changed it's business model?
Yes, given that online sales have represented the overall bulk of retail sales growth in Australia, PartyLite recognised that change was being demanded by the Consumer. To allow PartyLite Affiliates to meet this new way of shopping by the consumer we have innovated our operating model to capitalise on online shopping trends, this allows our Affiliates to harness the power of being an online social influencer. Now PartyLite Affiliates can sell online or in person.